Notts County Council want your views on refreshing the Notts’ visitor economy

Posted 16.09.2022

Visitor attractions, local businesses and suppliers in Nottinghamshire are being urged to have their say on the future of the county’s important visitor economy.

An online consultation led by Nottinghamshire County Council to refresh the visitor economy strategy closes on Friday 14 October.

The visitor economy includes traditional tourism but also encompasses everything in the supply chain that attracts visitors to Nottinghamshire – including construction, farming and sport – and the infrastructure that supports it.

The purpose of creating a refreshed visitor economy strategy is to help re-launch the sector as we learn to live with Covid-19 and reflect on how the pandemic and the current cost of living have changed how people spend their leisure time.

Councillor Keith Girling, the county council’s Cabinet Member for Economic Development and Asset Management, said: “I’m urging attractions, businesses, supply chain sectors, and our council partners to get involved in this online consultation on the future of our visitor economy in Nottinghamshire.

“Before the pandemic, the visitor economy was one of the UK’s fastest growing industries, generating billions in GDP a year and employing over two million people, but it became one of the worst hit sectors.

“The time is now ripe to re-examine how we can recover and get the best out of our county’s unique selling points, rich history and natural environment for our visitors and the businesses and organisations that serve them.”

The refreshed visitor economy strategy is shaped around five key areas the county council will build on to increase visitor economy-related visits and spending as part of the council’s overall goal to return to pre-pandemic levels by 2025.

The revised document also sets out Nottinghamshire’s key themes which make the county a unique place to visit, including making the most of the global brand of Robin Hood and Sherwood Forest, our free thinking spirit, our sporting prowess and our rich natural and built history.

Councillor Girling commented: “We’ve endeavoured to set out our aims, ambitions and unique themes clearly, so all organisations taking part in the consultation can see where they fit into the bigger picture.

“We want to hear from those at the heart of Nottinghamshire’s tourism industry, from larger visitor economy attractions and businesses through to volunteers at small museums or if you run your own Bed and Breakfast.

“A refreshed visitor economy strategy will achieve this and meet our pledge as part of our ten-year Nottinghamshire plan to strengthen businesses, create better-quality jobs and make our county somewhere people love to live, work and visit.”

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